![]() ![]() ![]() In India, the Pro Max will climb by about 14%. The iPhone 15 Pro will rise by $50 in Canada, with the Pro Max price going up $200. But even with prices staying the same, Apple is able to earn higher margins because the cost of storage has fallen.Īpple is boosting prices more aggressively outside the US. The version with 512 gigabytes remains at $1,399, while one with 1 terabyte still costs $1,599. Underscoring the incremental nature of this price increase, Apple didn't raise the levels of its iPhone 15 Pro Max models with higher amounts of storage. ![]() Though the starting Pro Max will be nearly 10% more expensive than the cheapest iPhone 14 Pro Max, it has 256 gigabytes of storage, compared with the 128 gigabytes offered previously. Troubles in China, where it faces a widening government ban and competition with an advanced new phone from Huawei Technologies Co., have only added to the pressure.Īnd so, Apple will keep the lower-end version of the iPhone 15 at $799, while the entry-level Pro model remains at $999 - a price that was considered eye-popping when the iPhone X debuted at that level in 2017. Worldwide smartphone shipments fell nearly 7% last quarter, according to IDC, hitting the company's biggest source of revenue. The shares slipped 1.7% to $176.30.īut Apple is contending with an industrywide smartphone slump, giving it less leverage to increase prices. Some investors had hoped that Apple would raise prices more broadly, one reason they gave a cool reaction to Apple's iPhone event Tuesday, according to Evercore ISI analyst Amit Daryanani. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |